If you’ve followed the news, gossip, and under-currents of the Australian whisky industry over the last year or two, you’ll be aware that it’s an extremely dynamic scene right now. New distilleries are popping up everywhere; new releases & products are being launched; distilling methods and products are diversifying; distillery ownerships are changing hands; and the industry is genuinely in a state of “blink and you’ll miss something”.
In a space that is becoming increasingly crowded, each new distillery fights for its point of difference or to latch on to something tangible that sells their story. Phrases like “craft”, “finest ingredients”, “pristine environment”, “care and attention to detail”, and the classic “traditional methods” simply don’t carry much weight or meaning anymore, and – with due respect to all involved – it can seem a bit forced for those distilleries that have simply copied or modelled their plant and operations on the same blueprint and template as the many distilleries that stepped out before them.
It’s thus noteworthy when a distillery comes along that is genuinely innovating and doing something different. The 78 Degrees distillery is one such pioneer…
Continue reading “78 Degrees – an Australian whiskey with a twist”