Category: Events

The Glenlivet Founder’s Reserve

Before discussing what The Glenlivet Founder’s Reserve is all about, it’s important to understand some background:

In the good old days of looking at a whisky brand’s portfolio, it used to be an easy affair to identify and speak about the brand’s “flagship” expression. This was the main expression; its biggest seller; the one that was a constant in all markets and carried the brand. Each of the other expressions in the portfolio were usually older, rarer, and less-often seen.   If you can think back 15 years ago, it was an era where most brands had their ubiquitous 10yo or 12yo flagship expression, and then some brands had an 18yo or a 25yo to offer the connoisseurs some choice.

As the single malt market started to truly boom (and bloom) during 2000-2007, many brands’ portfolios started to widely diversify. Finishes or Extra Matured expressions became more prevalent; a wider and more populated range of age statements appeared; and in the last few years, many brands added one or more NAS expressions to the range. More recently, for some brands, the flagship expression you see may depend on what market you’re in.

Most of this activity is due to marketing and sales opportunities; and some of it is simply cask and stock management: Either dealing with what stocks are currently available, or taking steps to ensure that supply will meet demand in future years.

If you read enough whisky literature, opinions and noise, you’ll be aware that some brands are already having to make hard decisions to ensure supply keeps up with demand. Cutting various product lines or removing an expression from a particular market. Many whisky folks assume this is a new phenomenon, but no, it’s been happening for a while. For example, it was back in 2004/05 that Macallan discontinued its 15yo in order to keep stock back for its more lucrative (and popular) 18yo. More recently, we’re seeing an increasing number of NAS expressions being put forward and marketed, in an attempt to take pressure off the 10yo or 12yo aged statements.   Enter Glenlivet.

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Whisky Live, Sydney – 2015

As outlined in previous posts (e.g. here) the emerald city of Sydney is blessed  to have three major whisky expo shows pass through each year.  June 26/27 was time for Whisky Live to take centre stage and yours truly went along as a paying customer to the opening Friday night session.

Whisky Live has been running in Sydney since 2009 and it’s the same, original organisers still at the helm.  For reasons none other than inconvenient timing or simply being out of town when the show rolled around, it had been a number of years (four?) since I last attended Whisky Live, so I was keen to see how the current incarnation played out.

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Glenfiddich “The Original”

One of the ironies of having the world’s biggest selling single malt in your portfolio is that your flagship product is everywhere, and people sometimes don’t see the innovative things you do on the side.  Such is the burden of William Grant & Sons and their favourite child, Glenfiddich.  Whilst the ubiquitous 12yo sits proudly in nearly every bottle shop around the world, you sometimes overlook the numerous variations and other expressions of Glenfiddich that have been flying out of the warehouse at increasingly close intervals over the last few years.  For, if there is one word that you can associate with William Grant & Sons, the word is “pioneering”.  And, in a delicious twist of irony, they’ve turned that on its head with the release of a new expression that is, in fact, very much a look back to the past: Glenfiddich The Original.

The Glenfiddich portfolio

Glenfiddich did not invent single malt bottlings.  No, there were bottles of single malt being bought, sold, and traded on this planet long before 1963.  However, it was in 1963 that William Grant & Sons decided to do something radically different and market their single malt as a single malt.  They were the first distillery to stand up and say, “We think our whisky is pretty good and doesn’t need to be blended with other whiskies.  We think you’ll like it straight up, as is.”  Okay, we’re projecting and paraphrasing there, but the message is the same, because that’s more-or-less what happened in 1963 when WG&S launched their Glenfiddich Straight Malt.  The term straight was used because, in the context of a time when virtually all commercially-available whisky was blended, straight was an appropriate and understood term.  Later bottlings of Glenfiddich would use the term Pure Malt, pretty much right up until the term fell foul of the Scotch Whisky Association in 2009.

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Ardbeg Day, 2015

Ardbeg Day continues to grow and build momentum each year, and on a truly global scale.  It is now one of the highlights of the whisky calendar, and the main events that get held around the planet are spectacular occasions…

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The Whisky Show, Sydney, 2015

Sydney is spoiled for choice with a number of whisky expo-style shows running through town each year and May 15-16 saw The Whisky Show return to the Stamford Plaza hotel at Mascot to strut its stuff.

The Whisky Show offered three sessions; one on the Friday evening, and then 12noon-4.00pm and 5.00pm-9.00pm on the Saturday.  Of course, the Saturday sessions coincided with World Whisky Day, so it was a fine opportunity to celebrate the occasion.

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Ardbeg Perpetuum

Ardbeg. The very name conjures up evocative images, flavours, and pre-conceived ideas. For many, it means a big, peaty, smoky, Islay whisky. For others, it represents complexity, refinement, sweetness, and quality. Some link the name to the decline and downturn of the Scotch industry in the 1980’s, resulting in distillery closures and cutbacks. Many of those same folks also link the name to a Phoenix-like resurrection, given the distillery came back from the dead in 1997 and now struts the roost with style and finesse.

For me, it is all of those things, plus one more: Fun.

Ardbeg is a fun brand. The distillery and its blending/creation team can produce some of the most refined, stylish, and unbelievably-good drams on the planet, but the brand has never become stuffy or weighed down under a Rolls Royce-like persona. Rather, Ardbeg presents itself as being fun, vibrant, innovative, inclusive, cheeky, and left-of-centre.  If Ardbeg was a style or a fashion genre, it would definitely be a hipster!  And its whiskies are all the more endearing as a result.

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The Ultimate Glenfarclas Tasting

Back in 2007, a very special whisky event was held in Sydney, Australia.  Held at Sydney’s iconic Claude’s restaurant, it was billed as “The Ultimate Ardbeg Dinner” and it featured an unbelievable line up of the rarest Ardbeg bottlings ever assembled, including the 1965.  That particular event had been preceded a year earlier by an incredible Macallan tasting (featuring the full ESC range, as well as rare bottlings from the 1980’s). And, only a short time prior to that, there was the unbelievable Springbank tasting, which featured the entire Millennium range of Springbanks.  These were the glory days of tasting and appreciating the uber rare, special, and expensive releases amongst Scotland’s elite single malt bottlings and distilleries.  In terms of the rarity of the whiskies at the Ultimate Ardbeg Dinner, many thought such an event could never be equalled.  We may finally have found a successor…

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Some special drams from the house of William Grant & Sons

It’s no secret that I’m a fan of William Grant & Sons.  As I’ve penned in numerous articles and blog posts previously, it’s not just their whiskies, but also their people, and how they move & operate in the whisky world.   Courtesy of the good folks at WG&S Australia (thanks Mark, Laura & Richard), I recently experienced yet another great example of this.

Ludo Ducrocq would be known to many whisky drinkers around the world as one of the most knowledgeable, likeable and agreeable brand ambassadors.  Ludo started out as a distillery tour guide for William Grant & Sons, but his passion for whisky and his love for telling other people about it quickly saw him move into more ambassadorial roles.  In 2009, he was appointed as Grants’ first Global Ambassador (for the Grants’ range of blended whiskies), and today works with the title of “Head of Brand Ambassador Advocacy”.  In other words, he’s the Brand Ambassador to the Brand Ambassadors!

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Heading off to a whisky show? Read this first! (Aussie version)

Wondering what to do at a whisky tasting event or how to plan for it?  Read on…

{But first: There are two versions of this article – one specifically for Australian readers, and one for international readers.  This is the Australian version – if you’d like to read the international version, click here}

Heading off to a whisky show soon?  Good for you! For too many years, Australians were starved of the opportunity to attend whisky expo events.  We’d all hear and read about the amazing Whisky Live events overseas, or even the epic DramFest in New Zealand, but it’s only relatively recently in Australia that these events are becoming regular attractions in most of the capital cities.

(For those who like a bit of history, the first true expo event in Australia was in Canberra in 2003 as part of the Australian Malt Whisky Convention, organised by the MWSoA.  That was a biennial event that was then repeated in Sydney in 2005 and Melbourne in 2007.  After a hiatus, it returned in Adelaide in 2013.   Whisky Live arrived on the scene in Sydney in 2009, where it was joined a year or two later by The Whisky Fair, followed by The Whisky Show in 2012.  Other local organisations have joined the party, such as the QMWS hosting their expo in Brisbane since 2011.  More recently, The Whisky Show spread its wings to Melbourne, and of course, Whisky Live has now been a nationwide roadshow in Perth, Adelaide, Melbourne, Canberra, Sydney and Brisbane for the last few years.  And, whilst their scale is much, much smaller and limited to their own label, let’s not forget the “Steps to Heaven” or “Extravaganza” tastings put on by The Scotch Malt Whisky Society around the country since 2009).  More recently, independent events such as Whisky Freedom (Perth) and Whisky & Dreams (Melbourne) have added to the scene.)

The point is, most Aussie whisky enthusiasts can now attend an expo-style event in their capital city.  I recently reflected on how many different articles I’d written over the years (mostly for SMWS publications) that shared a theme or objective that could loosely be summarised as “How to get the most out of your dram”.  But something that hadn’t been addressed in any detail is how best to plan your attack when attending an expo tasting event.  Playing it right, or otherwise, can mean the difference between having an outstanding sensory and culinary experience, or having a dull, confusing session.

As someone who regularly attends these events as both a regular punter and as an exhibitor behind the table, I’m only too aware that attendees need to plan their session or employ wise strategy if they are to get the best out of what is on offer.  Play it wrong, and you truly rob yourself of a rewarding, positive opportunity.

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Balvenie Tun 1509

The Balvenie continues to go from strength to strength as owners, William Grant & Sons, continue to showcase their wares.     As someone who’s both watched and even participated in the growth of their brands in Australia over the last 15 years or so (in a former life, I presented a couple of Glenfiddich & Balvenie tasting events for the local distributor at the time), it’s been fascinating to see the brands take on even more depth and gain traction in the local market, now that WG&S have their own Australian operation.  The recent launch of the Balvenie Tun 1509 raise the bar further…

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