Australian whisky – It’s got an image problem

What does Australian whisky taste like? One of the biggest problems for the Australian whisky industry – actually, it’s not a problem, it’s simply a mistake – is that a lot of people try to pigeonhole Australian whisky with a crude, base descriptor. To be fair, other whisky categories have the same problem: According to “the rules”, Scotch whisky is peaty; Irish whiskey is light; American whiskey is sweet; Japanese whisky is expensive, etc, etc. You get the idea.

Of course, such generalisations and stereotypes can often be wide of the mark, but the reality is that both consumers and marketers rely on such pigeonholes, and once these things stick, they become incredibly hard to shift.

So how do you describe Australian whisky? What does Australian whisky taste like? What’s a one-size-fits-all, catch-all statement that’s vaguely applicable? I’ll answer that in just a moment, but first some preceding comments to soften the blow…

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Facebook whisky groups – the good, the bad, and the petty

From the earliest days of the internet, whisky “interest groups” formed and started having dialogues.  In the old days of bulletin boards, chat rooms and lists, whisky groups were established, gathering even more weight, size and momentum once forums facilitated better user experiences and capabilities. In fact, whisky forums became their own little worlds, far outgrowing the little communities they started out as.

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19 rules for how to survive and get along in an online whisky group

You’ve probably been part of an online whisky forum or a Facebook whisky group when the conversation suddenly turned south and things got ugly.  Whisky people are generally all a great and friendly bunch but, occasionally, it doesn’t take much to trigger some keyboard warriors and to bring out their dark side.  Accordingly, here’s a list of rules, tips, and pointers on how to get along and play nicely in an online whisky group…

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The whisky lover’s travel guide to Whistler

Like whisky?  Like skiing or snowboarding?  Travelling to Whistler anytime soon?   Here’s your helpful and comprehensive Whistler travel guide for combining whisky and Whistler, as well as a whisky guide book for skiers transiting through Vancouver…

(If you’re an Australian reader, there’s a slightly different version of this article written specifically for Aussie skiers which you can read here.  If you’re from anywhere else in the world, read on…)

Whilst planning your skiing holiday to Canada, any whisky lover who heads overseas always has the same questions: Where are the best whisky bars? Is there a distillery I can visit?  What are the best local whiskies?

So, with all that to set the scene, this article is specifically aimed at that small niche of people who (i) love skiing; (ii) love whisky, and (iii) are heading to Whistler!

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The whisky lover’s skiing guide to Whistler (Aussie version)

Like whisky?  Like skiing or snowboarding?  Travelling to Whistler anytime soon?   Here’s your helpful and comprehensive Whistler travel guide for combining whisky and Whistler, as well as a whisky guide book for skiers heading through Vancouver…

(This version of the article is adapted specifically for Australian readers.  If you’re from elsewhere around the planet, read the international version here).

If you’re a keen Australian skier or snowboarder, it won’t be too long until the constraints and limitations of the Australian snow fields catch up with you and the lure of the overseas skiing resorts beckons. Some head to New Zealand; an increasing number are heading to Japan, but it seems the vast majority of Aussie skiers head to Whistler, Canada.  Indeed, so many Aussies work the ski resort over the winter, the place is affectionately known as Whistralia.

At the same time, any whisky lover who heads overseas always has the same questions: Where are the best whisky bars? Is there a distillery I can visit? What are the best local whiskies?

So, with all that to set the scene, this article is specifically aimed at that small niche of people who (i) love skiing; (ii) love whisky, and (iii) are heading to Whistler!

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Some flak for whisky flipping

Whisky flipping.  It’s the ultimate physical response to that vexatious question, “How much is this whisky worth?”  Nevertheless, the answer to the question is pretty simple: A whisky is worth whatever someone is prepared to pay for it.

One of the most contentious and ire-inducing phenomena to appear in whisky circles in the last 15 years has been the rise of the whisky flipper.   Not familiar with the term? It’s applied to someone who obtains a whisky at retail price (typically when the product is first launched or made available) and then, within a short timeframe, re-sells it on the secondary market at a significantly higher price. More often than not, the re-selling occurs once the original retailer’s or supplier’s stock is sold out, thus cashing in on a product that is no longer available through the original channels.

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Glenfarclas 105 versus Aberlour a’Bunadh

Glenfarclas 105 versus Aberlour a’Bunadh. Do you have a favourite? Have you already decided on a winner? Did you actually taste the two back-to-back to arrive at your conclusion? Does any comparison of the two simply come down to brand loyalty, or is there something objective we can measure?

If there’s a rivalry amongst the whisky producers, it would best be described as “friendly”. While the likes of William Grant & Sons and Pernod Ricard duke it out for the biggest selling single malt in the world (i.e. Glenfiddich and Glenlivet respectively), both companies know that, firstly, sales need to be considered across their full portfolios, and that their blends (e.g. Grants, Chivas, and Ballantines) are where the real volume is. Secondly, that what’s good for the category is good for everyone in the category. In other words, as long as the rising tide is floating all boats, then things are pretty rosy.

If there are rivalries amongst the brands, they’re being driven by consumers and punters, and they have their origins in the chatter on social media and in whisky forums. And so, in the Speyside stakes, we have Glenfiddich 12 versus Glenlivet 12. Over on Islay, we have Lagavulin versus Laphroaig. And for those who love their cask-strength sherry monsters, we have Glenfarclas 105 versus Aberlour a’Bunadh.

Both whiskies are cask-strength; both are natural colour; both are heavily sherried; and – in Australia, at least – both carry the same price tag of $140. (Equates to US$96 / 87 Euros / £75).  That’s what they have in common, so let’s look in detail at how and where they differ….

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Islay – Its distilleries and its whiskies

[Updated 2024] With Islay’s smoky, pungent, peaty whiskies gaining increasing popularity and traction around the globe, and with whisky tourism to Islay growing, now is a great time to come to terms with the island and its whiskies. Here’s a unique and new way of presenting Islay’s critical information….

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Too much information?

Is there too much whisky information flying around these days?  Are we becoming overwhelmed – or distracted – by excessive information about each release that ultimately obscures our appreciation and enjoyment of the whisky?  Has whisky trivia become too trivial?

Earlier this week, I was re-writing the Whisky & Wisdom “Whisky Quiz” which I refresh and update semi-regularly.  Designed and intended as a fun way for whisky drinkers to test their knowledge, the questions certainly separate the novices from the hardcore enthusiasts.  (If you’d like to try Whisky & Wisdom’s latest Whisky Quiz and put your whisky knowledge to the test, you can try our quiz here).  My rule is that the questions have to come off the top of my head – that is, I rely on my own knowledge, and I don’t research or go looking for impossible questions.  I figure that if I know the answers, then other people must know them, too.  However, whilst conceiving the questions and answers this time around, it became very apparent to me just how much information is out there and available to today’s whisky drinker.   And I pondered:  Is there too much information? 

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