Tag: Ardbog

Ardbeg Grooves

Groovy is a term that disappeared from common vernacular. In fact, were it not for Mike Myers and the Austin Powers films, there would be several generations now that would be completely unaware of its application. Groovy became cool; cool became hot; and hot became cool again. Meanwhile, some distilleries got on with churning out delicious whisky.

“Grooves” is the name of this year’s annual Ardbeg Day release, and the marketing and imagery that accompanies it is the 1960’s hippy era of peace and love. “Peat and love” is thus the key phrase here and Ardbeg Day celebrations around the world will be based on this very theme.

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Ardbeg Kelpie – The 46% Retail Release

With Ardbeg Day now an entrenched part of the whisky calendar, it seems unnecessary to go into great detail about the day itself and what it entails.  Of course, whilst the day itself is a great hive of fun and activity, most people’s  focus and attention is on the special release bottling.  This year’s release, Ardbeg Kelpie, is a belter, and an Ardbeg to make the purists happy.

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Ardbeg Day, 2015

Ardbeg Day continues to grow and build momentum each year, and on a truly global scale.  It is now one of the highlights of the whisky calendar, and the main events that get held around the planet are spectacular occasions…

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Ardbeg Perpetuum

Ardbeg. The very name conjures up evocative images, flavours, and pre-conceived ideas. For many, it means a big, peaty, smoky, Islay whisky. For others, it represents complexity, refinement, sweetness, and quality. Some link the name to the decline and downturn of the Scotch industry in the 1980’s, resulting in distillery closures and cutbacks. Many of those same folks also link the name to a Phoenix-like resurrection, given the distillery came back from the dead in 1997 and now struts the roost with style and finesse.

For me, it is all of those things, plus one more: Fun.

Ardbeg is a fun brand. The distillery and its blending/creation team can produce some of the most refined, stylish, and unbelievably-good drams on the planet, but the brand has never become stuffy or weighed down under a Rolls Royce-like persona. Rather, Ardbeg presents itself as being fun, vibrant, innovative, inclusive, cheeky, and left-of-centre.  If Ardbeg was a style or a fashion genre, it would definitely be a hipster!  And its whiskies are all the more endearing as a result.

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