Johnnie Walker – it’s the world’s biggest selling blended Scotch whisky. Is it unreasonable to assume that every whisky drinker has, at some stage or another, notched up a JW on their list of conquests?
For so many years, Johnnie Walker’s iconic Red Label and Black Label expressions were staples in nearly every bar and whisky drinker’s cupboard. Gold Label and Blue Label came along, also eventually joined by Green Label.
With interest in the category booming, Johnnie Walker has continued to innovate and expand, developing and releasing an impressive range of limited editions, or adding to the core range. There are now multiple variations in the Green Label range; ditto the Black Label; and the old Gold Label evolved into two new expressions, the Gold Label Reserve (a no-age-statement), and the 18yo (which was badged as Platinum Label for a few years). Needless to say, the striding man is never standing still. And speaking of a long stride….
