Barrel & Batch Highland Park Cask #3439

Highland Park is a leading name in Scotch whisky circles, although it remains an enigmatic brand for some.  Despite being one of Scotland’s oldest distilleries, dating back to 1798, its location on the Orkney Isles puts it north of some people’s radar.  The brand has also leant heavily into Orkney’s viking heritage in recent years, and has themed its livery accordingly.  While its entry-level expressions sit comfortably amongst their peers, the aspect of Highland Park that teases so many whisky enthusiasts is that its high-end and special releases can often be up there with the very best that single malt has to offer.

Of course, if you’ve been in the game for a while, none of this is a surprise.  Indeed, it was over 30 years ago that the great whisky writer, Michael Jackson, declared Highland Park to be the “greatest all-rounder”.   And he was right – a good Highland Park will display a little bit of everything:  Malt, heather-honey sweetness, citrus, spice, floral notes, and a wisp of smoke.

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Highland Park – the Vikings are coming.

Anyone who’s been drinking whisky for a few years now will no doubt have noticed “change”.  Brands have changed their packaging and labels.   Distilleries have changed their core-range or introduced new expressions into their line-up.   Prices have changed.  Distillery Managers and Brand Ambassadors have changed.   According to some, whisky itself has changed!  Another key area that has changed (and will continually evolve and change) is whisky’s marketing.  In particular, each whisky brand’s image can change. And few brands can match the change in persona that has overcome Highland Park.

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