I was at a social gathering recently and found myself amongst a circle of newly-made acquaintances whom I was introduced to just five minutes earlier. In the course of our social dialogue and etiquette-driven pleasantries (relax, this isn’t a Jane Austen novel), the fact that I was an avid whisky enthusiast and involved in its industry came up. “Oh, what’s your favourite whisky?” was the question immediately thrown at me. I’ve been asked that more times than I can possibly remember, and I have my standard answer always queued at the ready, but I reflected on the way home later that evening that it’s an increasingly irrelevant question.