The Australian whisky industry continues to keep its fans both delighted and curious as the list of new and emerging distilleries grows – seemingly unabated. It almost seems like a new distillery lifts its head above the parapet every month, and the latest to do so is the previously unheralded Morris.
That much, in itself, is a story. Many distilleries elect to announce their establishment through social media channels, and then drip feed news, pictures, and work-in-progress releases or similar teasers as they build brand awareness whilst waiting for their spirit to mature. In contrast to this, Morris went about its business with almost ninja-like stealth, before suddenly announcing its arrival with the launch of its first two initial releases.
Of course, Morris is anything but a new name in Australian drinks circles, with Morris of Rutherglen being one of the most famous and respected producers of fortified wines in the world. With such a long and celebrated history of making some of this country’s greatest muscats, sherries, ports, and tokays (okay, aperas, tawnys, and topaques), it was perhaps only a matter of time until they turned their attention to whisky. Little wonder, also, that they turned to their ex-wine cask inventory to mature their spirit!
Continue reading “Morris Whisky – Rutherglen shows its Signature”
