Tag: Johnnie Walker

Are whisky brands jumping the shark?

If your social media feeds are anything like mine, then whether you’re scrolling through Instagram, Facebook, X, or TikTok, you’re invariably alerted to the many new whisky releases that come out each month.  Either a brand’s official channel will announce a new product, or someone you’re connected to will like or comment on that post, and it then turns up in your feed.  It’s a convenient, albeit distracting way to stay on top of the endless new whisky releases and expressions that keep appearing.   But as you see some of the more intriguing, obscure, and fancy releases arriving on the market – particularly as they hit you in rapid-fire succession – you can’t help but feel that some whisky brands are jumping the shark.

Jumping the shark?  It’s an idiom that has its roots back in the 1970’s American television sitcom, Happy Days, although the saying itself was coined a few years later after the show had finished its run. Facing falling ratings, the producers of the show came up with increasingly far-fetched ideas to try and attract/maintain viewers – culminating in an episode where the show’s writers concocted a thin storyline that saw The Fonz jump over a shark whilst waterskiing.   It was the television equivalent of clickbait and a weak grab for attention.  In modern parlance, one official definition puts it this way: “The idiom ‘jumping the shark’ or ‘to jump the shark’ is a term that is used to argue that a creative work or entity has reached a point in which it has exhausted its core intent and is introducing new ideas that are discordant with, or an extreme exaggeration of, its original purpose.”

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Johnnie Walker – A long stride

Johnnie Walker – it’s the world’s biggest selling blended Scotch whisky.  Is it unreasonable to assume that every whisky drinker has, at some stage or another, notched up a JW on their list of conquests?

For so many years, Johnnie Walker’s iconic Red Label and Black Label expressions were staples in nearly every bar and whisky drinker’s cupboard.  Gold Label and Blue Label came along, also eventually joined by Green Label.

With interest in the category booming, Johnnie Walker has continued to innovate and expand, developing and releasing an impressive range of limited editions, or adding to the core range.   There are now multiple variations in the Green Label range; ditto the Black Label; and the old Gold Label evolved into two new expressions, the Gold Label Reserve (a no-age-statement), and the 18yo (which was badged as Platinum Label for a few years).  Needless to say, the striding man is never standing still.  And speaking of a long stride….

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Is diversity bringing down the quality of whisky?

Whisky consumers right now are spoiled for choice. Most of the distilleries that bottle their own malt now offer a vast selection of different bottlings at a range of prices so that there’s something for everyone. Most brands now offer one or more No Age Statement expressions in their portfolio, together with, say, a 10yo or 12yo, a 15yo, 18yo, 21yo, and so on. Other brands just come out with a myriad of different bottlings under different names to pad out a broad – and, it must be said, complicated – portfolio….Highland Park and Macallan being two good examples.  But is all this diversity actually good for the consumer? More critically, what does it mean for quality? Is the quality of whisky suffering as a result? Continue reading “Is diversity bringing down the quality of whisky?”

Johnnie Walker Blue Label Ghost & Rare Port Ellen

It wasn’t that long ago that Johnnie Walker had a fairly simple portfolio:  Red Label, Black Label, Green Label, and Blue Label.  Today, each of those labels have their own individual portfolios!  The Blue Label range is no exception, and it was recently expanded this month with the release of the new Ghost & Rare expression tagged as “Port Ellen”.

The Ghost & Rare range, launched last year with what we’ll now call the “Brora” release, is a range of blended whiskies that showcase the closed, silent and lost distilleries in parent company Diageo’s stocks.  Hence the term ghost, referring to distilleries that are no more.  As the names would suggest, last year’s release had the cult whisky Brora in the mix, and this year’s release features the biggie of them all:  Port Ellen.

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Are whisky enthusiasts out of touch?

The 2019 Annual Brands Report by Drinks International has just been released, and it makes for fascinating reading.  For those that consider themselves a whisky connoisseur or, perhaps more accurately, a hardcore enthusiast, it also suggests you’re possibly out of step with what’s happening on the on-premise scene…

When did you realise your fondness for whisky went next level?  At what point did you graduate from being someone who merely liked whisky to someone who was interested in whisky?

Was it the day you went into a bar and ordered a neat single malt rather than a JW & coke?  The day you joined a Facebook whisky group?  Or was it the day you corrected someone for mispronouncing Islay?

Once your relationship with whisky transitions from merely liking to exploring, you join an enlightened group of comrades.  You learn and speak a new language; you make new acquaintances; you form new strong friendships; you grow a collection; and you devour all the information you can about whisky.  And, importantly, for the purposes of this piece, you find yourself part of a very small minority. For it turns out that the rest of the world – even those that like and drink whisky – are marching to the beat of a different drum.  There is a huge disconnect between the priorities and purchasing habits of a whisky enthusiast and the common imbiber.  And this becomes very apparent when you look at what’s going on in the bar scene…

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Whisky’s impossible question

I was at a social gathering recently and found myself amongst a circle of newly-made acquaintances whom I was introduced to just five minutes earlier.  In the course of our social dialogue and etiquette-driven pleasantries (relax, this isn’t a Jane Austen novel), the fact that I was an avid whisky enthusiast and involved in its industry came up.  “Oh, what’s your favourite whisky?” was the question immediately thrown at me.  I’ve been asked that more times than I can possibly remember, and I have my standard answer always queued at the ready, but I reflected on the way home later that evening that it’s an increasingly irrelevant question.

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Johnnie Walker Black Label Sherry Edition

The Johnnie Walker stable of whiskies continues to grow and expand, as the latest edition to the Black Label, the “Sherry Edition” demonstrates.   Whisky & Wisdom has covered off most of the new releases and expressions in recent times (see links below), but whether Johnnie Walker is your cup of tea or not, you can’t accuse the world’s biggest selling brand of Scotch whisky of standing still.  I guess that’s why Johnnie Walker is the striding gent.

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Johnnie Walker Blue Label – Ghost and Rare “Brora”

Johnnie Walker continues to extend their portfolio and bring interest to the category of blended Scotch whisky with a number of new and/or limited edition releases.  The “Blue Label” brand has many incarnations and variations these days since it was first expanded with the King George V release several years ago now.

The latest Blue Label release comes with all the usual fanfare and back-story, but this one will deservedly and legitimately grab your attention.  For, whilst many rare blends tease you with vague or enigmatic tales of especially “rare” or “old” whiskies making up the blend (but never telling you what they are), Blue Label’s first “Ghost and Rare” release proudly shows its hand and tells you its secrets.  And any whisky that declares Brora as a key ingredient is going to draw the interest of whiskyphiles.

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Unknown heroes of the whisky industry

When was the last time you poured yourself a healthy dram of Braeval?  Or had a good swig of Miltonduff?  How about a Glenburgie?  Or an Allt-a-Bhainne?   An Auchroisk?  Dufftown perhaps?  Have you even heard of these whisky distilleries, let alone seen a bottle of their whisky at your local liquor retailer?

What about Ardbeg?  Oban?  Bruichladdich?  These names are more familiar, yes?  And, chances are, you’ve had a dram of their product more than once or twice on your malt journey.

The irony here is that the first group listed above are some of the biggest distilleries in Scotland.  And the second group are amongst the smallest.   There’s a cliched conclusion here that you might have heard before:  Size doesn’t matter, it’s what you do with it that counts!

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Johnnie Walker 18yo – the old is new

If you’ve read enough pieces, opinions, wisdom – and certainly reviews – on Whisky & Wisdom, you’ll have noticed a subconscious, underlying nostalgic tone occasionally.   When you’ve been enjoying whisky for over twenty years and observed the very significant changes and growth that has occurred in the industry in that time (even in just the last ten years), it’s hard to look at and comment on current whisky affairs without inadvertently glancing backwards to how things once were.

Such observances even pervade one’s thinking when it comes to Johnnie Walker.   Once upon a time, the Johnnie Walker stable was a pretty simple and well-defined house.   Just four simple colours:  Red, Black, Gold, and Blue.   (Yes, there was the occasional sighting of something different (e.g. Swing), and let’s not forget the rumours of the elusive Grey Label that did the rounds back in the mid-2000’s.)

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