Groovy is a term that disappeared from common vernacular. In fact, were it not for Mike Myers and the Austin Powers films, there would be several generations now that would be completely unaware of its application. Groovy became cool; cool became hot; and hot became cool again. Meanwhile, some distilleries got on with churning out delicious whisky.
“Grooves” is the name of this year’s annual Ardbeg Day release, and the marketing and imagery that accompanies it is the 1960’s hippy era of peace and love. “Peat and love” is thus the key phrase here and Ardbeg Day celebrations around the world will be based on this very theme.
