Like so many other aspects of the whiskysphere in recent years, there are entities or processes that have been around for a long time, but simply weren’t well known. The internet, combined with a booming market, have resulted in many industry secrets or hidden jewels coming to light. Distilleries are one such example – if there wasn’t a commercial release available (or widely distributed) on the market, consumers simply didn’t know it existed. Ailsa Bay, Inchgower, Allt-a-bhaine, etc, are all examples of distilleries that most whisky drinkers simply haven’t heard of, despite the fact they’ve been around for many years. Kininvie is another example, although that’s now all changing, courtesy of its whiskies suddenly being thrust into the limelight.
Tag: Kininvie
Some special drams from the house of William Grant & Sons
It’s no secret that I’m a fan of William Grant & Sons. As I’ve penned in numerous articles and blog posts previously, it’s not just their whiskies, but also their people, and how they move & operate in the whisky world. Courtesy of the good folks at WG&S Australia (thanks Mark, Laura & Richard), I recently experienced yet another great example of this.
Ludo Ducrocq would be known to many whisky drinkers around the world as one of the most knowledgeable, likeable and agreeable brand ambassadors. Ludo started out as a distillery tour guide for William Grant & Sons, but his passion for whisky and his love for telling other people about it quickly saw him move into more ambassadorial roles. In 2009, he was appointed as Grants’ first Global Ambassador (for the Grants’ range of blended whiskies), and today works with the title of “Head of Brand Ambassador Advocacy”. In other words, he’s the Brand Ambassador to the Brand Ambassadors!
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