It’s no secret that I’m a fan of William Grant & Sons. As I’ve penned in numerous articles and blog posts previously, it’s not just their whiskies, but also their people, and how they move & operate in the whisky world. Courtesy of the good folks at WG&S Australia (thanks Mark, Laura & Richard), I recently experienced yet another great example of this.
Ludo Ducrocq would be known to many whisky drinkers around the world as one of the most knowledgeable, likeable and agreeable brand ambassadors. Ludo started out as a distillery tour guide for William Grant & Sons, but his passion for whisky and his love for telling other people about it quickly saw him move into more ambassadorial roles. In 2009, he was appointed as Grants’ first Global Ambassador (for the Grants’ range of blended whiskies), and today works with the title of “Head of Brand Ambassador Advocacy”. In other words, he’s the Brand Ambassador to the Brand Ambassadors!
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