In France, they timestamp their modern history into pre and post The Revolution. In countries like Germany & Japan, the split point is pre and post World War II. In the computing world, Apple has come to be referenced as pre and post Steve Jobs. And for fans of Macallan, life is pre and post 2004.
This is a topic close to home, and much has been written about this previously. For a more detailed rundown and perspective on Macallan and how its whiskies have changed since the mid-2000s, I encourage you to read this piece The highs and lows of Macallan.
But for now, suffice it to say that 2004 was the year Macallan made the momentous decision to introduce bourbon cask-matured spirit into their official bottlings. It started with the Elegancia release, followed by the launch of the Fine Oak range. By 2005, as a result of growing markets and increased demand (which had a flow-on effect to cask procurement, cask management, and the recipes/vattings for the various releases), many regular Macallan drinkers felt the brand’s whiskies changed in style, character, and quality – even the releases that remained purely sherry cask-matured. After decades of 100% exclusive sherry maturation releases and undisputed quality, suddenly, Macallan drinkers across the world fell into one of two camps: Those that liked Macallan, and those that liked what it used to be like.
But that was then. This is now. What about the new generation of Macallan drinkers being introduced to the brand today? Now that the dust has settled and the apocalyptic events of 2004/5 are a blissfully unknown chapter in an unknown whisky history book, how do today’s twenty-somethings approach a distillery they’ve heard so much about, when so many of the celebrated bottlings are either unavailable in their country, or priced at a point that is beyond what most can afford?
Continue reading “Macallan – The past, present, and future collide”
Like this:
Like Loading...