For fans of malt whisky and, in particular, those who prefer their single malt bottled at a higher strength beyond the standard 40% ABV, there are some annual expressions and releases to look out for each year. The Diageo Special Releases is one such range and, for most markets around the globe, its annual arrival and launch is a heralded event. In a quirk of international marketing and timing, not all countries feature the DSR in the actual year of release. Australia is one such market and for over a decade now, each annual release of the DSR occurs in the year following the “vintage”. As such, March 2024 sees the arrival in Australia of the Diageo Special Releases 2023 range!
Tag: Mortlach
Diageo Special Releases 2022
The annual Diageo Special Releases range is always keenly anticipated around the world each year. Typically unveiled in the UK around October, many international markets don’t release them locally until the following calendar year. And so it is that, in April 2023, many markets are only just now launching the Diageo Special Releases 2022 range.
The Diageo Special Releases – first launched 21 years ago now in 2001 – is a fantastic opportunity to try some of your favourite distilleries in an expression quite unlike the regular version that you’re otherwise familiar with. The Special Releases expression might appear with a different or unique age statement, or might have undergone a different maturation regimen to the regular release. Also of note is that, unlike the regularly available expressions that are typically bottled at 40-43% and have been chillfiltered, the Special Releases are typically bottled at higher cask-strength and remain non-chillfiltered. The annual Diageo Special Releases also often include a distillery or two in the range that actually aren’t regularly bottled or commercially available – and so it’s an opportunity to try a distillery that you might not otherwise encounter.
Diageo Special Releases 2021
Of the many annual whisky releases that hit our shores each year, few raise as much anticipation and enthusiasm as the Diageo Special Releases. As always – well, at least in this country (Australia) – the annual set is released in the year after their namesake. And so it is that, in April 2022, we have the launch of the Diageo Special Releases 2021…
The Diageo Special Releases – first launched 20 years ago now in 2001 – is a fantastic opportunity to try some of your favourite distilleries in an expression quite unlike the regular version that you’re otherwise familiar with. The Special Releases expression might appear with a different or unique age statement, or might have undergone a different maturation regimen to the regular release. Also of note is that, unlike the regularly available expressions that are typically bottled at 40-43% and have been chillfiltered, the Special Releases are bottled at their natural cask-strength and remain unchillfiltered. The annual Diageo Special Releases also often include a distillery or two in the line up that actually aren’t regularly bottled or commercially available – and so it’s an opportunity to try a distillery that you might not otherwise encounter.
Diageo Special Releases 2020
The Diageo “Special Releases” range is keenly awaited each year, and the latest collection (2020) is now being made available to markets around the world.
[Update: If you’re looking for info on the Diageo Special Releases for 2021, see our more recent post here.]
Whisky & Wisdom has attended the launch events for the Special Releases range in previous years, but with COVID still largely preventing such public events, a special media kit was prepared for this year’s range. The box – a very attractive and well-presented affair, it must be said – contained samples of the eight releases.
The idea behind the Diageo Special Releases range is to present and showcase whiskies from selected distilleries that differ significantly from the usual or familiar form that we associate with those distilleries. We thus see things like unpeated releases from Islay distilleries; or releases with significant age statements that aren’t normally available; or releases given special cask treatments or finishes; or simply releases from closed or rarely seen distilleries. There’s always something for everyone, and each year’s Special Releases range showcases a diverse spectrum of flavours and also price points.
Mortlach distillery – the Beast beckons…
It was a long time ago now, but back in 1988, UDV (now Diageo) made the momentous and ground-breaking decision to launch the Classic Malts range. The launch of those six whiskies drew newfound attention to the world of single malts and helped propel the whisky boom we now find ourselves in. Mortlach distillery was not one the original Classic Malts…
I often wonder about how the marketing team at the time set about choosing which distilleries would be featured in the Classic Malts range? Looking at the portfolio available to them, Glenkinchie for the Lowlands obviously chose itself, as did Talisker for the Islands. But what about Speyside? We know now that Cragganmore got the gig, which subsequently thrust that relatively small distillery into the limelight. But how different might the whisky world be today, and the fortunes of one or two distilleries if they’d selected, for example, Dailuaine, Knockando, Mannochmore, or Glen Elgin? Or Mortlach?