Wondering what to do at a whisky tasting event or how to plan for it? Read on…
{But first: There are two versions of this article – one specifically for Australian readers, and one for international readers. This is the Australian version – if you’d like to read the international version, click here}
Heading off to a whisky show soon? Good for you! For too many years, Australians were starved of the opportunity to attend whisky expo events. We’d all hear and read about the amazing Whisky Live events overseas, or even the epic DramFest in New Zealand, but it’s only relatively recently in Australia that these events are becoming regular attractions in most of the capital cities.
(For those who like a bit of history, the first true expo event in Australia was in Canberra in 2003 as part of the Australian Malt Whisky Convention, organised by the MWSoA. That was a biennial event that was then repeated in Sydney in 2005 and Melbourne in 2007. After a hiatus, it returned in Adelaide in 2013. Whisky Live arrived on the scene in Sydney in 2009, where it was joined a year or two later by The Whisky Fair, followed by The Whisky Show in 2012. Other local organisations have joined the party, such as the QMWS hosting their expo in Brisbane since 2011. More recently, The Whisky Show spread its wings to Melbourne, and of course, Whisky Live has now been a nationwide roadshow in Perth, Adelaide, Melbourne, Canberra, Sydney and Brisbane for the last few years. And, whilst their scale is much, much smaller and limited to their own label, let’s not forget the “Steps to Heaven” or “Extravaganza” tastings put on by The Scotch Malt Whisky Society around the country since 2009). More recently, independent events such as Whisky Freedom (Perth) and Whisky & Dreams (Melbourne) have added to the scene.)
The point is, most Aussie whisky enthusiasts can now attend an expo-style event in their capital city. I recently reflected on how many different articles I’d written over the years (mostly for SMWS publications) that shared a theme or objective that could loosely be summarised as “How to get the most out of your dram”. But something that hadn’t been addressed in any detail is how best to plan your attack when attending an expo tasting event. Playing it right, or otherwise, can mean the difference between having an outstanding sensory and culinary experience, or having a dull, confusing session.
As someone who regularly attends these events as both a regular punter and as an exhibitor behind the table, I’m only too aware that attendees need to plan their session or employ wise strategy if they are to get the best out of what is on offer. Play it wrong, and you truly rob yourself of a rewarding, positive opportunity.
Continue reading “Heading off to a whisky show? Read this first! (Aussie version)”
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