The latest (and very special) release from Glenmorangie had its first Australian outing on 17th October when Glenmorangie Taghta was showcased as the Welcome Dram at the Spring Tasting of the Scotch Malt Whisky Society in Sydney.
As attendees entered the room for the tasting evening, they were handed a dram of this deliciously-amber looking whisky, but were not told what it was. A short while later during the official welcome and introduction for the night, a quick straw poll was taken with the question, “Who liked this whisky?” Every hand in the room went up, and it was then that its identity and story was told.
Glenmorangie Taghta (pronounced too-tah) is being billed as a crowd-sourced whisky. It’s not all too dissimilar to what Glenlivet did with their Guardian’s release late last year. The difference on this occasion is that the crowd (the so-called “Cask Masters”) came from 30 different countries and participated in every part of the process: The bottle design, the labelling, the photography, and – most importantly of all – the selection of the whisky.