With whisky shows and expos like Whisky Live now up and running in many countries, whisky lovers all over the world now have the opportunity to attend amazing tasting events where there is much to sample and experience in a short session.
(Note this article has been amended for European/US readers. If you’re reading in Australia, click here for the original, more localised version).
I recently reflected on how many different articles I’d written over the years that shared a theme or objective that could loosely be summarised as “How to get the most out of your dram”. But something that hadn’t been addressed in any detail is how best to plan your attack when attending an expo-style tasting event, i.e. a whisky show. Playing it right, or otherwise, can mean the difference between having an outstanding sensory and culinary experience, or having a dull, confusing session.
As someone who regularly attends whisky shows as both a regular punter and as an exhibitor behind the table, I’m only too aware that attendees need to plan their session or employ wise strategy if they are to get the best out of what is on offer. Play it wrong, and you truly rob yourself of a rewarding, positive opportunity.
Continue reading “Heading off to a whisky show? Read this first!”
