What whisky bloggers are doing wrong…

(or why Whisky Bloggers are annoying a lot of people right now)

So who was the first whisky blogger?  Was it before or after WordPress made this caper so easy?  Well, it was before.  A long time before.  Back in 1887, in fact.  For that is when an ambitious chap by the name of Alfred Barnard first approached a distillery and cheekily asked for a free sample so he could write about it.  One hundred and thirty years later, and it turns out several thousand wannabes are following suit.

Yes, I’m aware of the irony.  But bear with me…

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The Great Whisky Rumble

Back in 2003, I hosted and presented my first “Whiskies of the World” tasting.  It was an educational affair; an introduction into the different whiskies being made around the world; and an opportunity to taste the different styles and flavours on offer.  More importantly, it was an opportunity for punters to learn how and why, for example, bourbon tasted different to Irish whiskey, and why Scotch and Japanese whiskies were reasonably similar.  And I threw in a Canadian whisky and a Tennessee whiskey for good measure.  (Don’t ask “What about an Australian whisky?” Lark’s whiskies were scarce, and Bakery Hill had only just launched its first ever release that same year).

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The Glenlivet Founder’s Reserve

Before discussing what The Glenlivet Founder’s Reserve is all about, it’s important to understand some background:

In the good old days of looking at a whisky brand’s portfolio, it used to be an easy affair to identify and speak about the brand’s “flagship” expression. This was the main expression; its biggest seller; the one that was a constant in all markets and carried the brand. Each of the other expressions in the portfolio were usually older, rarer, and less-often seen.   If you can think back 15 years ago, it was an era where most brands had their ubiquitous 10yo or 12yo flagship expression, and then some brands had an 18yo or a 25yo to offer the connoisseurs some choice.

As the single malt market started to truly boom (and bloom) during 2000-2007, many brands’ portfolios started to widely diversify. Finishes or Extra Matured expressions became more prevalent; a wider and more populated range of age statements appeared; and in the last few years, many brands added one or more NAS expressions to the range. More recently, for some brands, the flagship expression you see may depend on what market you’re in.

Most of this activity is due to marketing and sales opportunities; and some of it is simply cask and stock management: Either dealing with what stocks are currently available, or taking steps to ensure that supply will meet demand in future years.

If you read enough whisky literature, opinions and noise, you’ll be aware that some brands are already having to make hard decisions to ensure supply keeps up with demand. Cutting various product lines or removing an expression from a particular market. Many whisky folks assume this is a new phenomenon, but no, it’s been happening for a while. For example, it was back in 2004/05 that Macallan discontinued its 15yo in order to keep stock back for its more lucrative (and popular) 18yo. More recently, we’re seeing an increasing number of NAS expressions being put forward and marketed, in an attempt to take pressure off the 10yo or 12yo aged statements.   Enter Glenlivet.

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Glenfiddich “The Original”

One of the ironies of having the world’s biggest selling single malt in your portfolio is that your flagship product is everywhere, and people sometimes don’t see the innovative things you do on the side.  Such is the burden of William Grant & Sons and their favourite child, Glenfiddich.  Whilst the ubiquitous 12yo sits proudly in nearly every bottle shop around the world, you sometimes overlook the numerous variations and other expressions of Glenfiddich that have been flying out of the warehouse at increasingly close intervals over the last few years.  For, if there is one word that you can associate with William Grant & Sons, the word is “pioneering”.  And, in a delicious twist of irony, they’ve turned that on its head with the release of a new expression that is, in fact, very much a look back to the past: Glenfiddich The Original.

The Glenfiddich portfolio

Glenfiddich did not invent single malt bottlings.  No, there were bottles of single malt being bought, sold, and traded on this planet long before 1963.  However, it was in 1963 that William Grant & Sons decided to do something radically different and market their single malt as a single malt.  They were the first distillery to stand up and say, “We think our whisky is pretty good and doesn’t need to be blended with other whiskies.  We think you’ll like it straight up, as is.”  Okay, we’re projecting and paraphrasing there, but the message is the same, because that’s more-or-less what happened in 1963 when WG&S launched their Glenfiddich Straight Malt.  The term straight was used because, in the context of a time when virtually all commercially-available whisky was blended, straight was an appropriate and understood term.  Later bottlings of Glenfiddich would use the term Pure Malt, pretty much right up until the term fell foul of the Scotch Whisky Association in 2009.

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The 1980’s heavy metal music guide to whisky

Whisky and heavy metal?  The late whisky writer, Michael Jackson, once compared a particular single malt to a car (e.g. “the Rolls-Royce of whisky”).  Others have since compared certain single malts to particular Grand Cru wines.   More recently, people have started writing tasting notes for whiskies and suggested various songs or bands to match and pair with the whisky.  So, whisky and music is now a thing, right?  Okay then, let’s take it one step further…

No one likes to admit it, but there was once a time when heavy metal music was actually commercially successful, and major record labels were falling over themselves trying to sign up hard rock acts.  The genre is lampooned today, and often labelled dismissively as hair metal or glam metal.  But, like me, you might be from that era when heavy metal artists were actually on top of all the charts and hair metal bands ruled the airwaves.  But has anyone ever compared whisky and heavy metal artists? Or matched the two together?  Perhaps now is the time.  Get out the hair gel, put on your spandex, and take yourself back to the 1980’s…  Continue reading “The 1980’s heavy metal music guide to whisky”

Ardbeg Day, 2015

Ardbeg Day continues to grow and build momentum each year, and on a truly global scale.  It is now one of the highlights of the whisky calendar, and the main events that get held around the planet are spectacular occasions…

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The Whisky Show, Sydney, 2015

Sydney is spoiled for choice with a number of whisky expo-style shows running through town each year and May 15-16 saw The Whisky Show return to the Stamford Plaza hotel at Mascot to strut its stuff.

The Whisky Show offered three sessions; one on the Friday evening, and then 12noon-4.00pm and 5.00pm-9.00pm on the Saturday.  Of course, the Saturday sessions coincided with World Whisky Day, so it was a fine opportunity to celebrate the occasion.

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Ardbeg Perpetuum

Ardbeg. The very name conjures up evocative images, flavours, and pre-conceived ideas. For many, it means a big, peaty, smoky, Islay whisky. For others, it represents complexity, refinement, sweetness, and quality. Some link the name to the decline and downturn of the Scotch industry in the 1980’s, resulting in distillery closures and cutbacks. Many of those same folks also link the name to a Phoenix-like resurrection, given the distillery came back from the dead in 1997 and now struts the roost with style and finesse.

For me, it is all of those things, plus one more: Fun.

Ardbeg is a fun brand. The distillery and its blending/creation team can produce some of the most refined, stylish, and unbelievably-good drams on the planet, but the brand has never become stuffy or weighed down under a Rolls Royce-like persona. Rather, Ardbeg presents itself as being fun, vibrant, innovative, inclusive, cheeky, and left-of-centre.  If Ardbeg was a style or a fashion genre, it would definitely be a hipster!  And its whiskies are all the more endearing as a result.

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Glenmorangie Tusail

The good folks at Glenmorangie continue to explore new flavours and forge new paths in their pursuit of interesting and tasty whiskies.  Well, I say “good folks”, but perhaps “the good doctor” would be more appropriate, as it is Dr Bill Lumsden who has once again pushed the boundaries and played around with the ingredients.

Whilst it would be easy to rest on their laurels and be satisfied with their core range aged expressions (The Original, 18yo, 25yo, etc) and the Extra-Matured set (Quinta Ruban, Lasanta, and Nectar d’Or), Glenmorangie continues to add to their portfolio with their Private Edition whiskies.  These include releases such as Ealanta, Companta, Taghta, etc, and you can read Whisky & Wisdom’s reviews on these also.  (Links further below).  But let’s get to the point:  Glenmorangie’s latest release and the new kid on the block is the Tusail.  (Gaelic for originary)

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Springbank – The enigma of Campbeltown

For most whisky drinkers – dare I say, enthusiasts – distilleries fall into one of three categories:  There is the “well known” category, where names like Glenmorangie, Lagavulin, Macallan, Glenfarclas, Talisker, etc all reside.  Their whiskies are widely available; the brands are well known; they have visitor centres; and chances are, you may already have set foot in their stillhouse.

At the other end of the scale, you have the “unknown” category.  These are the distilleries that don’t have any official releases; the ones that don’t have visitor centres and are closed to the public.  Their spirit goes straight into the blends and you’ll struggle to find any detailed information about them.  Most readers may not even have heard of them!  I refer to the likes of Allt-a’Bhainne, Miltonduff, Inchgower, and so on.

The third category is the more interesting one, and I’ll tag it with the label “enigmatic”.  And surely, there is no more enigmatic distillery than Springbank.  Independent, family owned, a Campbeltown distillery no less, its whiskies are harder to come by; the releases are few and far between; and yet – and it’s a big yet – hardcore whisky lovers adore it.  Fans speak of Springbank with a reverence and dedication reserved for very few distilleries, and for those who’ve not discovered the distillery or been enchanted by its spirit, it’s all a bit of a mystery.

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